Advertisements don’t really need to be an annoying interruption to our day-to-day lives. When given a touch of technology, these modes of marketing could very well turn interesting and bring smiles too! Take this interactive advertisement campaign by Mercedes Benz for instance. Set up at Berlin's Friedrichstrasse subway station, Mercedes Benz advertised its new Viano minivan with a bit of interactive fun. The advertisement screens enabled people waiting at the station to swing open the doors of virtual Viano vans using their own car keys, which in turn, caused unusual passengers to step out of the vans, helping Mercedes Benz boast of its space. An innovative way to grab the attention of commuters, Mercedes Benz seems to have sent across its message pretty efficiently with this interactive campaign!

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