Man blogs about Aston Martin and gets keys of a brand new DB9. Damn
Mike Stopforth a writer from South Africa is one lucky guy, in his column on a website he wrote about things he wanted to do in his lifetime which included driving an Aston Martin. The next week he was surprised to find an email from Justin Divaris, MD of Aston Martin SA who thanked him for the article and offered him an Aston Martin for one day. So for 19 hours Mike got the ride of his life a black Aston Martin DB9 powered by a 6.0 litre V12.
Here’s what Aston Martin get that very few other companies, let alone car companies, understand:
1. If you invest in customers, the vast majority will return your investment with interest. Maybe not right now, but sometime in the future. Customers are like elephants, they seldom forget. I will NEVER forget the negative experiences I’ve had at all Aston’s competitors, and NEVER forget the positive experience at Aston.
2. You simply can’t afford to judge a book by it’s cover. Justin thought I was a freelance journalist. He knew when he sent that email there was NO WAY I could afford that car. Little did he know that I am a business owner. In two years time, when I can afford it, you know where I’m going back to. You just never know who your next customer is (or who your next blogger is).
3. Customers become Evangelists through relationship and experience. Justin, Alex and Nic gave me the experience of a lifetime, and even if they’re pretending, did a great job of making me feel like I was a welcome friend. I am simply burning to return the favour. Brace yourself, Sheila.
Thanks for the link! It was one hell of an experience in one hell of a car. I am indeed a lucky guy.