Law of economics state that either the demand or the supply dictates the market, but what are you to do of a market that generates a lot of interest and nothing more! The MacBook Air is walking the line right now. A lot of flutter was there at the Mac World but according to a new report, the demand for the new sub-notebook is visibly less than that of the first Intel-based MacBook launched in May of 2006. Piper Jaffray analyst Gene Munster and his team spoke with 20 Apple specialist retailers to compute demand for the latest mobile Mac. Almost 60% of the resellers claim that there is a lesser demand for the MacBook Air compared to the time when the revamped 13-inch consumer MacBooks were introed almost 2 years ago.

The general perception is that the MacBook Air is too steeply priced for Apple's mainstream consumer base and instead has a smaller but separate target market. "The people that are interested in [the MacBook Air] are not interested in buying it," said one reseller. "MacBook Air is too expensive; it's kind of a niche market product," said another. Many others tagged it as a notebook, as a traveler's companion for "high income people," or a tool for "executives."

Source