In a bid to make the LG-SH240 3G HSDPA phone different, LG has made the exterior of the phone out of silicon to give it a natural "skin" feel. The elastic silicon material on the front panel can be felt on the keypad, menu and direction button. Other features include MONETA service of SK Telecom, Bluetooth connectivity, 2M camera, MP3 playback, video telephony, and more. LG-SH240 3G HSDPA phone will be available in Korea for less than 400,000KRW or $410.

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