What is LG Shine doing at the Birks Jewelry store? Well it’s getting decked up! Hey, it’s not PJ, I’m serious. At the flagship Birks Jewelry store in Toronto, LG Canada unveiled their new stainless steel Shine cell phones amongst a mixture of red carpet, glittering diamonds, models, and fashion magazine editors. However what captured our attention is the showcase of a pair of Shine phones encrusted with over $30,000 in diamonds. These not-for-sale cell phones are considered to be the most expensive phones in Canada. The Birks Jewelry designers presented the flip model with a charm decorated in diamonds while the slider model glowed with the words “Born To Shine” spelled out in diamonds.

In addition to carrying the Shine phones, the models were also wearing pieces from Birk’s new CITIQUE series which includes earrings, a pendant, bracelet and ring all designed by Jose Hess with diamonds set in 18 carat white gold. As this was the first time these pieces had ever been put on display to the public, the launch was as much for the jewelry as it was the phones.

Via - Luxurylaunches