iRex is one of the few companies that offers world-class e-reading solutions and so when they announce that they will bring out a color ebook by 2011, those are words that can be trusted. As per what the company has told, their color e-book would be capable of reading colored documents and would also facilitate writing and also ultra-thin compared to the ones we have on the market. The brightness level will also be three times of the existing additive color electrophoretic displays. The company has not thought of a name yet. Any suggestions?