HTC enjoy a healthy consumer-base and surely know how to spin-off some really cool phone designs. This surely justifies their desire to have their very own App Store. They aren't thinking about older customers as much, since the cloud-based site that they propose seems to be a HD Desire 2 exclusive one. It will read out as htcsense.com on many places and adverts in the near future. Future phones will provide support for the feature, of course, as long as they are high-end enough. Take Nokia's treatment of Ovi for instance.

So we have another App Store by another major phone manufacturer. Let's see what it is going to look like, with the 'sense' branding and all.

[Ubergizmo]