New York Times had covered a story about Seth MacFarlane, the creator of "Family Guy," starting "Seth MacFarlane's Cavalcade of Cartoon Comedy", which Google will syndicate (using AdSense) to thousands of Web sites that fit with MacFarlane's target audience. Instead of a static ad, Google will place the video clip on the site. Google doesn't want to play the traditional advertising game with Seth MacFarlane. Instead, the company seems to be under the impression that by using it on its AdSense platform, it'll use the video to its advantage, while helping customers add some entertainment to their sites and hopefully increase their own ad revenue.

The initial goof up on New York Times has cleared up now as Google clarified that the videos will feature on the Branded channel of You Tube. This clarification was due to the confusion spreading online that Google was trying to set shop elsewhere since You Tube is essentially free.

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