Google India has initiated a mobile bus designed to provide the Internet experience to the people across the cities of Tamil Nadu, India. Through this campaign, Google is aiming to reach out to people with limited knowledge and exposure to the Internet. The bus will cover 15 towns over a period of one and a half months. The main goal of this initiative will cover four themes- information, communication, entertainment and education. The Internet Bus will have content in English and Tamil to give users an understanding of how the Internet can be used for all these needs. The initiative is part of Google India's exercise to learn from users on their requirement. The reason they chose the state of Tamil Nadu first is because 19 per cent of the total content on the Web in India was in Tamil (next only to Hindi, which is a few decimal points ahead of Tamil). There is a strong expatriate Tamil community that is active on the Internet. Out of the 45 million Internet users in India there is a deep interest among Tamilians to access and create content, blog, and also capture local content.

Users across India will be able to follow the bus through its journey, see pictures and videos and join online communities by visiting.

[PCWorld]