ECommerce Design Strategies To Convert Visitors Into Customers

by Dhiram Shah


If you want to start a business but do not have enough capital for a brick-and-mortar store, then starting an eCommerce website is your best option. It is predicted that by 2020, Internet retail will earn about $4 trillion, and you should be benefitting from that growth too.

Assuming you already have amazing products or services to offer, you now need an awesome website to sell them on. Designing an eCommerce website is easier said than done. Upon loading, it has to entice customers to stay long enough for them to check out all of what you are selling.

About 20% of our brain is visual, and according to Canva, there are a number of scientific reasons why people respond to good visual content. In this article, we will explore tools and tips you can utilise for your own eCommerce website.

Make use of eCommerce website builders

Designing an effective website does not necessarily mean you should be doing it from scratch. Especially if you are not a designer and would need to hire someone else, you can save time and money by using eCommerce website builders.

The reason you should not shrug off customisable templates is because they are already made to be device adaptive and SEO friendly. You only need to customise it by changing the layout, graphics, and colours of your chosen template.

Adaptive design
Google has already made mobile-adaptiveness as one of its major ranking signal, prioritising responsive websites more than others. This was in response to the growing number of people making transactions online more than they do on desktop. For this reason, not creating a website that adapts to any device means profit and customer loss for you.

Minimise clutter
As much as possible, keep your website clean and sleek by making sure there are not a lot of flashy and unnecessary content. This includes huge blocks of text and ostentatious graphics that will only slow down your website loading rather than complement the overall design and content.

Create a visual story
Because you are keeping your website free of clutter, you are given an opportunity to incorporate visual cues to lead the customer to the right pages or path. Upon loading, what call-to-action are they going to see? Which photo should stand out? Which page do you want them to visit?

Highlight your products

When it comes to starting a business, it is important to out a spotlight on your products or services first before giving due credit for yourself. There are a number of ways you can do this, such as:

– Product photos
Good product photos should look professional and clean. There is nothing more effective at turning away customers than a badly taken photo of a product, regardless if the product is as good as you promise it is.

– Search feature
Make sure that it is easy for customers to find the product they have been looking for by incorporating a search functionality. You can even add a filter category if they are not sure about the name of the product.

– Updated inventory
As soon as an item is out of stock, update your online store. You would not want frustrated customers who took the time researching about your product, hoping to finally purchase it, and then realising they could not buy it.

– Include complete product information
All pertinent information to influence buying decisions should be on the product page. This includes, but not limited to: Price, Colour, Measurements, Materials used, and Tax and Returns Policy.

Effective customer assistance

Finally, make sure you are easy to contact. There are instances when a business leaves their contact information but no reply is being made on an inquiry. For this, you may need a dedicated team to manage the inquiries. If you do not have a team yet, take at least two hours everyday in replying to inquiries.

Leave a comment