At first glance, the words ‘Flash for fun’ surely remind me of the wet girls in white tees, riding the shoulders of their boyfriends at Woodstock. However, it is something totally different, and good. Diesel has managed to roll out something that’s both, rugged and cool at the same time. The glowing clothing that the company has rolled out seems perfect for party-goers who like to stand out in the crowd. Earlier it looked a bi corny, when one would wear such things, but hey, even the glow’s got a brand. The coolest part is that the designs that glow in black light are totally invisible in normal light.

Diesel has everything including denim, tees, underwear and sneakers. Men’s jeans sell for about $150 while white tees cost $38. Not all that expensive after all, is it?

[Ohgizmo]