What do you do when your brand keeps loosing its value as the consumer base gears down its rate of conspicuous consumption? You bring back the brand with a preachier humanitarian message engraved on previously consumed products and add a gadget for a great sale too. That's what the popular fashion brand Calvin Klein seems to have done. The company has started a "we are one" slogan campaign. Through which it is offering CK One & CK Be bottles in a modern packaging with a removable MP3-player speaker in the base.

The limited-edition Calvin Klein 100ml collector's bottle and packaging for Calvin Klein CK one and CK Be are decorated with the "we are one" slogan in multiple languages, and will cost you around $50.

Via [Slippery Brick]