Mircosoft's Surface technology has many uses and we can say the coolest way to explore it is at the hands of BMW. Here is a video that shows you how to explore BMW cars with your fingers; "The Ultimate Driving Machine" being optimized with "BMW Product Navigator". The touch screen system lets BMW buyers configure their new car in an interactive way. The exteriors (including the color of the car) to the interiors (according to individual specifications) can be reviewed even before the car is bought.

Source