So, you are sipping a drink in a loud bar and you realize that your iPhone has been ringing off the hook for the last hour without you even realizing it. A crowded atmosphere demands that your phone raises its volume to the max, but we don’t really remember doing it that often, which results in many unanswered calls and the obligation to call back. The clever engineers at Apple are developing a ringtone volume sensor for the iPhone. The US Patent & Trademark Office published an Apple patent application for an intelligent sound sensor that would adjust a device's audio volume level in relation to the ambient sound in its environment. This is a seriously cool feature for the next iPhone; it surely will add to the list of innovative features to come on the iPhone and will set a benchmark for other phone makers the world over.