Apple’s in the news again and this time they’re taking on Amazon. The iTunes proprietor is aiming to challenge Amazon’s online book pricing in their new iBookstore. With the iPad due to hit shelves soon, the iBookstore for the e-book readers of the world has got to find a way to beat the Kindle. Of course the color display pretty much does that already but just to add that finishing move, Apple has apparently got book prices at par with Amazon. It’s not a done deal just yet as a few more big names in the publishing biz, like Random House have yet to side with Apple. Looks like the Kindle better watch it, the iPad’s working its way to their corner.

[iLounge]