At the recent Goldman Sachs Investment Symposium, Apple COO Tim Cook let it slip that Apple has edged past Dell and is now the number 1 laptop supplier in higher education: "We just received word on Monday that Apple surpassed Dell as the number one supplier of portables to US higher education for 2007," Cook claimed. "The ceiling for the Macs is nowhere in sight. Even if the market itself isn't growing, for us, switching Windows users is an enormous opportunity," Cook also added. Apple's popularity in Universities settings is on a high tide. According to a 2006 report, a survey across 100 college campuses showed that 40% of students were planning on buying a Dell laptop, while only 21% were planning on buying an Apple laptop; but this all has changed.

Apple has also started efforts to integrate the iPhone into university settings with pilot programs expected to start shortly

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