The Aliph Jawbone Prime sports almost the same design as the Jawbone 2, except it has a dimpled loop pattern on the surface and a slight dip on the front to indicate a multifunction talk button. Other noticeable changes are comfort fit thanks to rubber ear buds with loops and enhanced noise reduction due to a reworking of Noise Assasin. It also provides a fail-safe mechanism in case the voice activity sensor does not touch the face. The Jawbone Prime is available in Blah Blah Black, Coffee Talk, and Going Platinum. Each headset will be available for $129.99 from Apple, AT&T, Best Buy, Verizon Wireless, and a range of other outlets. Aliph has also introduced a whole line of colorful Jawbone Prime headsets it's calling EARCANDY, which come in Frankly SCARLET, 'YELLO!, Drop Me A LIME, and LILAC You Mean It.

[Cnet]