Compulsive shoppers could soon be able to pop a pill to curb their craving to spend, spend, spend. There are already drugs available to counter gambling, kleptomania and other addictions. Psychiatry professor Jon Grant, of the University of Minnesota, said: “Shopping is very similar to gambling addiction. It has the same kind of urging and cravings to engage in the behaviour even though you know it is screwing you up.” For many the situation is worse they shop for happiness and in the end land up in heavy debts. Trials of the drug in the United States have proved successful on pathological gamblers – six out of ten said it curbed the craving to visit the roulette wheel or slot machines. Now manufacturers believe it could have the same benefit for shopaholics. Or as Morpheus would say "take the red pill and you will know what life without shopping is".

If it succeeds there is a huge potential market for this wonder pill. Only time will tell if a pill can save us on huge credit card bills.
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